Homebuilder Schell Brothers has announced plans to turn its annual Parade of Homes showcase in Middletown into a month-long charitable giving initiative, according to the announcement distributed via PR Newswire.

The Parade of Homes is typically held by builders to showcase newly constructed model homes to prospective buyers and the public. Schell Brothers said it is reworking the format of this year's event in Middletown to incorporate a philanthropic component spanning the full month rather than a single open-house period.

Specific details about which local charities or causes will benefit from the initiative, along with any fundraising targets or planned activities, were not included in the material made available by the company.

Schell Brothers is a homebuilder that operates in Delaware and surrounding markets, constructing single-family homes and communities. The company has previously used its home showcase events to draw prospective buyers to newly completed properties.

The company did not provide additional financial figures, executive commentary, or a full schedule of giving activities in the portion of the release that was available. Further details on the campaign's scope and beneficiaries are expected to be announced as the month progresses.