A new survey has found that a quarter of financial institutions have encountered suspected or confirmed incidents involving deepfake technology, according to an announcement distributed via PR Newswire.

The finding points to a growing challenge for banks and other financial services firms as artificial intelligence tools capable of generating convincing fake audio, video, and images become more accessible, raising the risk of fraud, identity impersonation, and social engineering attacks aimed at both institutions and their customers.

According to the announcement, 25% of respondents said their organizations had faced at least one such incident, a figure that underscores how deepfake-related threats have moved from a theoretical risk to a tangible operational concern within the financial sector.

The survey adds to a broader body of industry research examining how emerging AI capabilities are reshaping fraud risk for banks, insurers, and other financial services providers, many of which have historically relied on voice or video verification as part of their identity checks and customer authentication processes.

Full details of the survey's methodology, sample size, and the organization that conducted it were not included in the material made available at the time of this report.

The disclosure comes amid heightened attention across the financial industry to the use of generative AI in fraud schemes, as regulators and institutions alike weigh new safeguards to detect manipulated media and verify the authenticity of digital communications.